Nobody reads word for word
Reading-behavior research shows most people scan a page before deciding whether to actually read the content. That means formatting matters just as much as the content itself.
Short paragraphs
Paragraphs with three to four sentences are easier to scan than dense ten-line blocks. On small screens, that effect is even stronger.
Subheadings as stopping points
A busy reader often jumps straight to the subheading that looks relevant to them. Clear subheadings work like a table of contents built right into the piece.